Oliver was managing director and head of marketing for Austria’s biggest fine wine retailer Wein & Co for over ten years, before founding and leading “Just Taste”, the wine shop start-up that combines online-retail and real wine experience. Together with Bernhard Kerres he created the Wine & Music series at the Vienna Concert House, one of the most successful new series. As a former member of the Vienna Boys Choir, he never stopped loving playing pian and experiencing music.