The Three Cs
Marketing

Marketing Without Money

Arts institutions need to market without (almost) any money. The new secret formula of marketing in the 21stCentury is: Content + Community + Conversation

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Pirates for Classical Music
Innovation

Pirates for Classical Music

Pirates find treasures. Classical music is a treasure. Let’s find and conquer classical music with the unorthodox ways of pirates.

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Stop Killing Classical Music
Innovation

Stop Killing Classical Music!

Classical music was pronounced dead for centuries. It is more alive than ever before. It is time to change the narrative and be positive.

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